Rave Reviews

"My time with Linda in the 4 day intensive course was one of the best training experiences I've had. She's kind and warm, and has an incredible wealth of knowledge in Permanent Makeup and Softap. She's a great instructor who is able to take the concepts and demonstrate and explain them in a way that makes sense for new artists. Having her undivided attention in a one-on-one environment while working on live models has given me a great head start in developing my skills as a Softap Permanent Makeup artist. The business information included in the course was very helpful to get plans in place for marketing and operations. She really takes the time to answer all of your questions and set you up to succeed. I'm so pleased that I chose to train with Linda!"

Tara A, Simi Valley, Ca


Attention potential shoppers who may not know Linda first hand.... please read this! I found Linda's website as the result of a google search for one of the product lines she carries. I'm always a bit skeptical about shopping online, particularly on sites I'm not familiar with, but what a mistake it would have been had I not given Hello Beautiful Face a chance. Not only does Linda carry top of the line products, but she takes the time out of her busy day to personally address any questions you may have (including return calls after hours and on Saturday). Linda is a rare gem and I can only hope that the next time I make my way to California I am able to make time to stop by and thank her personally (not to mention enjoy one of her amazing services). Thank you Linda and I look forward to many happy shopping "trips" in the future.

Michelle Gregorec, Phoenix, AZ


SofTap Permanent Makeup Training.  I chose Linda because of her experience, beauty of her work, and success in the industry; I travelled a long way to learn from her and hoped it would be worth the time and expense.  Now I know without doubt, it was worth far more than any of that and it has proven to be the most valuable time I’ve ever spent with any educator/mentor.  Linda is a very competent trainer, as she is thorough, clear, explanatory, and patient and she allows the student the hands-on experience.  She is also very personable and her company is a true pleasure.  She takes the time to learn about your business so that she can tailor her advice and even help broaden your ideas on how to succeed and even expand.  The actual SofTap training went above and beyond what was expected and when I returned home, I felt comfortable and confident in my ability to perform these services.  Thus far, all my permanent make-up clients, 100% of them (some of them no strangers to permanent make-up), love their results and have been sharing their satisfaction with family and friends and I have a list of people waiting for openings with me.  It’s all because of Linda’s training and advice and EVERY time I have contacted Linda with a question or concern, she quickly replies and answers everything.  While I know she trains many students, she makes me feel like I am her only and special trainee, treats all my questions with respect, and I know I can count on her. In no way could I be happier with my training experience with Linda and business is booming. Thank you, thank you, Linda!

Nancy Kestie, Filer, ID


Linda Hong has been my esthetician for 9 years and I can only sing her praises! Whether it be permanent make-up, a wonderful, moisturizing facial, or her top of the line products, Linda is always one step ahead of the latest in skin care. She recently turned me on to Volcanic ash mineral face and body clay mask. I LOVE this product! I receive so many complements whenever I take the time to give myself a treatment. Don’t get me wrong, you only need to leave it on for 10-15 minutes but the results are miraculous. My 27 year old daughter used the mask one evening and went into work the next morning and had 3 people comment on her skin. It really works!

Barbara Carlberg, Pasadena, Ca


Dear Linda, I'm writing to praise the customer service I received from you. The complimentary scrub you sent me is great and I will be replacing my current one - a Clinique product - with it in my future purchases. Because of your attention in sending me prompt notices regarding the status of my order, plus the nice gift, I will for sure return to your site for my cosmetic needs and recommend it to my friends.

Thank you, Denise, Tampa, Florida


I have relied on Linda over the last two decades to provide the best in aesthetic services to both my reconstructive and cosmetic patients and have never been disappointed in her superb work. Her meticulous attention to detail coupled with her innate artistic sensibility has always resulted in a pleasing outcome for our patients. She is warm and welcoming and always has her clients' best interest at heart.

I regard her as a trusted colleague and partner and depend upon her expertise on a daily basis to insure the very best results for my patients.

Randy Sherman, MD, FACS, Vice Chair, Department of Surgery Cedars Sinai Medical Center, Plastic Surgery. Clinical Professor of Surgery, Orthopedics and Neurological Surgery at the Keck School of Medicine at the University of Southern California.


I have been using the Theraderma Sun Protection SPF Cream for a couple of weeks now. I absolutely love it. It moisturizes and sun protects without feeling "heavy" as some products do. I live in the Phoenix, AZ area and the sun truly beats on one. When I play golf I add extra sun protection on my nose and cheek areas otherwise this new product is all I need. Kudos!! 

Diane Billings, Phoenix, AZ


I’ve enjoyed facials coast-to-coast, but Linda Hong delivers the most heavenly, therapeutic facial I have ever received. She has healing hands that are gentle and yet strong when they need to be (ah that neck massage!). The quiet atmosphere and soft restful music are ideal and I love her products. My skin felt like silk afterwards. I’ve decided that a Linda Hong Facial is not an extravagance, but a necessity.Thanks, Linda!             

Eileen F., Los Angeles, Ca


I have been using the Thermaderma Bio Effective Cream at night for years and I love it! It's creamy without feeling greasy, feels great on my skin, and has definitely kept it from drying out. I always order two at a time, although you don't need much for each application, but I just want too make sure I don't ever run out.            

Carol Goldberg, Somers, NY


Dear Linda,   Thank you for the fabulous SofTap course!!  You are a very patient instructor and have so much experience that makes your student relaxed and less stressed!.  I really enjoyed my course and can't wait to come back to see you!  Thank you for all your "pearls" of wisdom and business tips.  I can't wait to get my SofTap permanent makeup business going.  Thank you again for your kindness, patience, expertise and instruction - you're awsome.                 

LeeAnn Marino, Walnut Creek, CA


Thank you so much, Linda! I am amazed at the training you provided in a short four days! I love the Softap method and I have clients waiting in line for brows and liner. I look forward to advanced training with you again come the first of the year. See you soon!

Nancy Foster Giral, Santa Maria, CA


"Hi Linda, Just wanted to extend my thanks to you for teaching my daughter the permanent make-up method. She did my eyes and brows and I love them! She is very thorough and gentle! This is the perfect venue for her to be in!!!!!                  

Thanks again, Becky Schuler :)"


"I researched teachers for permanent makeup for quite a while before choosing a teacher/class that I hoped would enhance my career. I had great confidence when I chose Linda Hong, because of her background and experience.  Linda teaches a great, comprehensive class, covering everything from sanitation (most important in this industry) to the "art" of SofTap permanent makeup. Linda's class is hands-on almost immediately. Due to Linda's guidance and instruction you are ahead of the game from the get-go!  I wholeheartedly recommend Linda Hong as a teacher of SofTap permanent makeup!  

Personally, I was excited about completing my training and how to incorporate SofTap permanent makeup in my business immediately. It does take time, once you learn this 'art', to build the confidence you really need. But with a teacher like Linda you have the greatest launching pad to move forward!  I have been doing SofTap permanent makeup for almost 8 years and just love it."   

Heather Dubin,  Accentuous by Heather 


My name is Sarah Jackson. I took Linda's SofTap course and I can't say enough about my learning experience. The one on one teaching structure was fabulous and very hands on. I felt at ease the moment I spoke with Linda when inquiring about her course. I was coming from Niagara Falls, Canada so there were many arrangements to be made and she helped in everyway she could. The moment I stepped into the training room I was excited to learn and wow did I learn alot. We got right down to work and by that afternoon was working on real person-model.  

There is no better way to build confidence than to get right in there and do the work. Linda has a vast amount of knowledge and answered any questions I had without hesitation. I returned home from Los Angeles and got right down to business doing my first client within a few days. I felt very confident as I knew I had received the best training available to me. Linda is extremely professional and can offer anyone tremendous training in SofTap permanent makeup.     

Sarah Jackson, Niagara Falls, ON Canada 


Linda, I love the look of my SofTap permanent make up. What a difference it makes. Not only waking up with brows and liner but through out the day I don't have to worry about "touching up" or the smearing and running eye make up that was always a problem. I so appreciate your eye for perfection and always making sure and knowing what looks best. Thank you,     

Mary Angel, Riverside, Ca


I flew out from NY just take a class with Linda, and I loved every minute of it, I learned so much, she is such great instructor. I highly recommend her to anyone who would like to learn microblading and I mean learn it the right way. Very easy to talk to and always available to call if I have any questions even after the class was over.

Nina Shimonov, Queens, NY

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